COLLECTION
FEES ARE ONLY ONE FACTOR IN
SELECTING
A COLLECTION AGENCY
Selecting
a collection agency based upon the lowest fee charged may not be the best
choice. While price is always a factor in making any business decision, it
should not be the sole-determining factor, particularly where quality also needs
to be assessed.
Most of us are familiar with the
old adage “You get what you pay for”. Low collection rates often result in
an agency scaling back its collection efforts. A collection agency is a business
and as such needs to earn a profit. Lower prices or fees often means that the
agency will cut back on its collection efforts to reduce expenses and earn a
profit.
Instead of a low collection fee rate a
creditor should focus on a measure called “net back.” Simply stated, net
back means the amount of money returned to a company from accounts placed for
collection after the agency has been paid its fee. Money that the company can
use in its business. This is true cash flow!
Often, agencies that charge low
collection fees do not produce high net back. The following provides a simple
example of net back. For this example,
it is assumed that a company places an equal dollar amount of accounts with two
collection agencies. Agency A charges 15 percent; Agency B twenty-five percent.
AGENCY A AGENCY B
Amount Placed
$200,000
$200,000
Amount Collected
$20,000
$60,000
Collection Fees
$3,000
$15,000
Remitted to Company
Net
Back
$17,000
$45,000
In this
example of net back, Agency B returned
$28,000 more to the company than Agency A although it had a substantially higher
collection fee, 25 vs. 15 percent. Obviously
in this example a creditor would be way ahead of the game if they had chosen
Agency B over A.
The sad fact
is that cut-rate collection houses do not typically produce the results needed.
Candy Boyer, Agency Specialist for General Electric Capital Corporation,
says, “In nine years of forwarding accounts I have found that the low
commission agency is not necessarily the one to choose.”
The low percent collector is not going to work all the accounts to a
fruitful conclusion.
It is
important in selecting an agency that you look beyond the fees that they are
charging and understand the resources and effort that will be applied to collect
your accounts.
To gain that understanding ask
the agency the following questions:
•
What has been their experience in collecting accounts similar to yours?
•
Who have they dealt with in your industry and can you contact them for a
reference?
•
What collection procedures will they apply to the collection of your
accounts? Will they rely solely on letters or will they also be using telephone collections?
•
Finally, look for the Seal of a CERTIFIED agency to ensure the highest
level of professional collection services, competitive results and ethical dealings with you and your customers.